Working eight hours a day and spending one to two hours in daily traffic is enough to exhaust your energy levels, at least at the beginning stages of starting an eCommerce business.
The most challenging task is to start your eCommerce business that includes registering your company, making sure you are diligent with your paperwork on tax preparation, investigating new approaches, learning new tools, etc. The starting phases require most of the ground-level jobs that are generally time-consuming and not all that engrossing.
So although you may want to begin your own online business while maintaining your daily job, you are likely to be tired and lack concentration after 8 to 9 hours at work. Weekends may seem like a better chance to get your job done instead, but there is usually not much time left over with the usual tasks of laundry, house cleaning, shopping and spending time with friends and family.
So whether you’ve been in this cycle before and want to break it out once and for all, or if you just want to begin your first online business while still keeping your day job down, these are some of the tips you can follow to start your eCommerce business while working full time:
Take Out Your Time
- Time is the most important factor to manage your regular job and Ecommerce business side-by-side. The important consideration in time management is patience.
- Recognize that it is a marathon and not a sprint; so do not go too fast rather be patient with your business. You cannot succeed within a days’ hard work.
- Sincerity and consistency is the most important consideration for achieving your goal.
Find Your Business
To find the appropriate eCommerce business you need to start, you must follow these rules:
- Know your skills: Many people start a business based on their previous work experience, for instance, an IT manager in a big eCommerce firm. Well, you already have the
skills, know-how and business connections to get your business off the ground. One the other hand a person working an IT firm all day and weekend too has always to keep in mind that he must be a potential employee of his employer.
- Areas of interest: Some entrepreneurs follow their areas of interest and entirely focus on their hobbies to start a new business. In your case, after a day-long work, you may not have that energy to inculcate in a separate business, or you may have a fun hobby after work, which you must compromise.
- Your personality traits: It is important to select a business that suits your character. If you’re shy and dislike talking to strangers, you would enjoy running an eCommerce business right from your spare bedroom and connecting with customers only on-screen. It is better partnering with someone who possesses similar qualities can put you on the road to success. Assess your experience, interests and personality traits, then brainstorm possible business ideas to develop a list of options.
- Will it work? When you start a business working full time, you must choose a concept for the eCommerce store, that works well as a part-time operation and does not mesh with your personal and job commitments. For example, if you work 9:00 to 5:00 in your full-time job, it’s probably not realistic to start a retail store that has to be open from 10:00 to 8:00.
However, with few adjustments, you can fit with your job and business needs side-by-side.
Prepare Your Business Plan
When you start a part-time business, you may think you don’t need a business plan. However, a business plan is important for any start-up — big or small. Much more than a tool for obtaining a business loan, the business plan is the roadmap you’ll use to keep your start-up on the right track.
Business plans include the following sections:
This section includes important considerations like business growth and increasing profits. Hence you must ensure the following points:
- Describe your business and why do you need it.
- Recognize who is your target market and how will you promote products to them.
- Plan the sales channels you will use to sell your product or service.
- Know details about your competition and enable your business to compete effectively.
Estimate how much it will cost you to start a business, where the money will come from and how you will spend it, and your financial projections for growth.
List the items/products you need to buy and any other investment that you need for getting started. Include any outside investor from where your start-up money can come from or else it will be good if you have enough money to invest for your business.
Learn some Marketing Tricks
Marketing spreads the news about your new eCommerce business to a potential customer (Customers who buy from you to make your earnings). It includes print and online advertising, direct mail, public relations, social media, etc. Start by writing contents about your business, its purpose what differentiates your business from the competition. At this stage, you need to trace out the target customers. The next step is to develop a consistent brand identity for your company. Your brand is your company’s identity. Work to make the visual elements like logo, packaging and website design, and even the marketing methods you use all help increase your brand name.
Make a checklist to determine where you stand. The checklist is as follows:
- Who are your target customers and their demographics?
- What media do they use for communication, whether is it a newspaper, online blog, TV or radio?
- Where do they normally buy products, is it online or offline?
- How will you sell your product, will it be online or through a representative.
Starting an online eCommerce business is not an easy task especially for those who are working full time. However, following the above steps can be helpful to you in practice.
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