How to Use Ecommerce to Make Money on YouTube?

by alex| in Web to Print on August 23, 2019 8:56 am 1672 /

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The easiest way to use video to make money for eCommerce business is by having your Youtube channel. In a study, it was found that 45 percent of Internet users on an average watch 30 minutes of Youtube videos per week.

Not only that, in 2018, YouTube accounted for 65% of web traffic, with estimates that it will continue to rise. As it is rightly said that “ viewing is believing”.If you believe, then it becomes necessary for you to understand and remember.

How to use eCommerce to make money on YouTube? You can use eCommerce to make money on youtube by:

• Setting up a youtube channel
• Making a video content
• Product operations and reviews
• Create How-to-use videos
• Video captions
• Social media promotions

Setting up a youtube channel:

YouTube is a great place for marketing campaigns. Before starting a youtube channel, first, you should be aware of the product that you would publicize, should be a market’s needs( niche product).

Second, the population or a particular group that is interested in that product which you would sell (Demographics). You can monitor demographics using Google and YouTube Analytics.

Set up a goal to frame the right strategy that can raise awareness and promotion of your brand.
As a result, you get multiple earnings from click-through your videos and increase sales from your eCommerce website.

Making video content:

• When you include videos on your webpage, people spend more time watching and engaging with the page. This has a direct positive impact on search engine optimization (SEO) and searches engine results page (SERP).
• Start making a video introducing yourself and your company. Use appealing banner, links to your social media handles, other featured channels and a brief but well-written description about your eCommerce website.
• Make a short video to give a brief idea about your products. The introduction video is the most important step to attract the audience to explore your products. Failing this step, you may lose the game.
• Make a video content that is convincing and entices to the audience.
• Always remember, making a video in youtube involves a lot of planning. Set a timetable, to publish new videos every week and stick to it so that your audience is aware of when new content will be available.
• The video content should be of a narrative type that describes your brand’s identity and should be clean, straightforward and easy to understand by the audience.
• Use still images and texts within your videos, and try to make videos that are convincing to the viewers.

Make product demo videos:

• Make videos that describe more about your product, starting from unboxing to its application. Why should your audience be interested in your product? What benefits will they get?
• In actual practice, Most eCommerce companies on YouTube show high-quality pictures and comprehensive product details.
• However, one of the greatest places to stay apart from your rivals is to give something more to your clients when describing your products. Showing how to use one of your products in a clip is an excellent way to demonstrate to clients why it is going to be useful to them and how they can use it in their daily life. Whether you are selling custom software or items of clothing, clips take your products to existence and prove their importance openly.

Product operations and reviews:

• Consider encouraging your audience to discuss your product’s videos that they use or review.
• Customer’s feedback based on video is one of the routes to boost awareness and sells by using YouTube.
• It is not only the customer, but you also need to spread awareness among the audience about the product’s working procedure (If you are selling a device or machinery) and personal reviews about the merits and demerits of the product. Moreover, the main goal is to convert the audience in your customers.

Create how-to-use videos:

• You can give extra benefit to your public from using YouTube for eCommerce company by offering them with useful data linked to your sector, brand, or service.
• In how-to-use videos, you may or may not include an item or service that you are offering in an ecommerce website. For instance, making a video on how-to-use tutorials on the recent trending wardrobe without clearly referencing your newest collections will add importance to your audience without creating it look like, you are concerned about your sales rather provide useful information to the audience.
• Potential and current customers will be watching your YouTube videos as they provide useful information and your opinion about the product.

Video captions:

• Video captions, annotation bubbles are small things people often forget to include. But, these are the important components in a video to reach a larger audience at any time. I used “any time” to especially focus towards viewers who watch the video with the sound turned off because they are in a public or a quiet place.
• Here, texts in the form of annotations or video captions are helpful to people, that appears as a massage block on the screen in a video.
• You can also like your website by providing a link in a video.

Social media promotions:

• Increase in your sales is directly proportional to how much and how smartly you advertise. Social media is not only the best platform but also a hub where a large number of people spend some time, enjoying pictures, videos or reading something.
• You do not need to approach each person to promote your business, rather post your youtube or website link, with pictures and descriptions about your product, that will automatically drive traffic to your place. Moreover, you need to be active in social media, to mark your presence within the public.

Conclusion:

Just because YouTube videos are fun to make and watch, it doesn’t imply that for your eCommerce company you should produce and publish them at random. To assist you, create a complete concept, consult an online marketing agency. Create a scheduled, logical, and coordinated web content based upon your company goals for the YouTube channel and eCommerce.

If you consistently publish valuable content, viewers will subscribe to, communicate with and share your content with others, as a result, your sales will increase and you can make good earnings through eCommerce.