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It is not a simple task to make practical conversions to an e-commerce store or turn visitors to your website into real paying customers.

Your long-term development is driven by expertise in doing this well and correctly. This is a critical area for smaller and medium-sized brands, even when their products are top contenders, which are struggling to get their solid ground.

Some of the most important steps you need to keep in mind when developing and increasing the content and design of your online store are:

01. Make the “Buy” or “Add to Cart” button visible: 

The purpose of setting up an online store is for the customer to purchase products.

To carry out the purchasing process, the customer has to click on the “Buy” or “Add to Cart” button. Overlooking these terms may lose your sales. Hence, make sure that your customers easily find it.

The  “Buy” or “Add to Cart” button should be visible on the product page.

Customers should never require to scroll down to search for the “buy” button on the product page. It is better to freeze the “Buy” or “Add to Cart” button a suitable location of the page, for instance at the top, that will be convenient for customers without searching for them.

Use appropriate color to highlight the “Buy” or “Add to Cart” button and also prominent with your brand.

02. Optimize your store for mobile customers:

M-commerce(mobile commerce) is growing faster than e-commerce. In a study, it was found that 45% of online sales in the United States includes nearly 75 percent of global e-commerce by 2021. Now, you must take advantage of this trend to optimize your website to make it compatible with mobile devices.

Create a content that is mobile-friendly, good in readability, easy to understand, and easy to navigate in small screens.

Present special offers and discounts to mobile customers. Make a part of your sales exclusive mobile customers so that they feel like a part of something that is not available to everyone.

Make sure that your online store flawlessly functions with all screen sizes.

Please note, if your customers get frustrated with any problems related to the online store, not only they won’t make a purchase, but also share negative reviews and comments that may repel others to purchase from your store.

03. Provide clear and detailed photos:

Clear and premium images cannot be neglected. Because your customers cannot physically approach the product, hence they have to entirely rely on the product images to know about the product color, size, shape, appearance, etc.

High-quality photos should reveal multiple product angles with a zoom feature.

It is better to display a 360-degree view or in-context lifestyle images and videos.

If your product comes with multiple colors, showcase each color photographed and displayed. 

Prefer a consistent photographic style while displaying all products.

In the product review/comment section, allow customers to upload photos showing real images to people by using or wearing those products to show a real-world appearance.

04. Consistency in organizing content:

When it comes to creating and organizing content, each product page should be identical in content structure, color, arrangement, etc., such that all are a carbon copy of each other.

Start engaging with the product title.

Use headings, subheadings, and bullet points to specific product details.

Be sure customers quickly can find the info they’re searching for.

Include information about the discount offer(if any), pricing, product key specifications, detailed specifications, sizing details, care instructions, product warranty and customer support(if any), additional product accessories, product review option, etc.

Make sure that all the information is consistent with all the product pages.

05. Content should be appealing to customers:

Your content should be strong enough to develop a brand voice that calls to both current and potential customers. You must be authentic, bold, and clear in your approach.

Mainly when selling luxury items provide plenty of detail to support higher costs. 

Define the product value by describing its origin, composition, or other applicable features.

Never assume your customers know all about the product. Answering the age-old questions will determine why your customer should select an item over another.

06. Highlight your brand in all product page:

Don’t limit your brand name only to the home page of your online store, try carrying it over to every product page. To develop your brand, work on the following key rules that will contribute to sales:

  • Assume that your customers have never seen your homepage. They may directly land on the product page. Hence you must display your brand name for each product page. 
  • Create an easy-to-navigate layout, especially at the middle section of the product page, re-directing them to reach a separate product page or home page of your online store.
  • Keep design clean and consistent.
  • Use consistent colors, fonts, and language.

07. Promote your brand in Social Media:

On average, people spend 30 minutes per day in social media. Your social media presence will not only create awareness but also attract more visitors to visit and spend time in your site.

Additionally, by providing your website link, your followers can share your homepage; products, blog posts, etc in social media platforms.

08. Provide links for cross-selling:

Every product gives an opportunity to sell more products by encouraging similar items.

For each product, recommend accessories, other styles, or additional items in a similar color or featured design that provides further options to search for those products.

09. Improve page loading speed:

Sometimes people are in a hurry. They don’t want to wait for the product to load in the webpage. So, don’t let your site slow down.

Allow busy customers to access shipping information quickly and easily.

Keep the checkout process free of unnecessary complications. 

10. Make sure to add keywords:

Your content may be unique and useful, but make sure your keywords match what a potential customer would type into a search engine when looking for an online product.

While looking for an online product, most searches take place based on consumers that look for solutions to problems they are experiencing.

In your content, try focussing on descriptions that describe the benefits of your product and what problem you are solving of your buyer. 

Product descriptions must include clear descriptions about solutions to a problem.


To compete with a big eCommerce retailer, you must optimize the web page of your online store and increase your organic search, following the instructions discussed above.

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