If you are having an online eCommerce store, you would want your products to be reflected in the organic search results. These are the natural search results related to the query of the user that a search engine delivers when a term, phrase or keyword is searched in Google. Search Engine Optimization (SEO) is all about increasing your website’s rank in search results.
The time tested tactics to optimize your eCommerce website for conversion are
1. Choosing Keywords
A keyword is the main component of SEO that web searchers use to find your eCommerce website or a specific product on your website. Follow the steps to get the right keyword:
Long and descriptive keywords are gaining importance over the last few years with an increasing trend. The way people search is becoming more specific and your keywords should be detailed. For instance, do not write “truck bed” instead write “truck bed equipment and toolkit”. This increases the descriptive aspect of the keywords as you get closer to the product websites. This helps you to produce the correct web site for a user request and increases your chances of ranking for particular keywords. The long queries convert to much higher conversions.
Choose appropriate keyword
You need to conduct keyword research considering the layout, purpose, content, and structure of your eCommerce website. Take, for instance, your online eCommerce website is all about selling sell truck bed equipment and supplies, then your keywords should target each area of equipment categories. Use a target keyword for your home page like “truck bed supplies”, that gives a broader idea about your website. Your website would also have product categories like “truck bed covers”, “truck bed back seat mattress” , etc that gives a deeper idea about your website.
You should also remember the objective of a website before choosing keywords. The keywords should be applicable and relevant to the purpose of your website. For instance, “truck bed” won’t be an appropriate keyword for your web page, it is relevant to use “truck bed equipment and toolkit supplies” is a better option to adopt.
2. Web Content
Now you have searched the right keyword, You must add distinctive and detailed information to your different classifications, subcategories, and items that you display on the website. The end goal of web content is: Provide customers with specific information about your website and give search engines more clues about what your website is all about.
Reflect your Web page objective
In order to represent the objective of your eCommerce website, write content in a way to explain how easy it is to build a truck bed camper using equipment and tools from your website. This is how you are going to convince customers to purchase related tools and equipment through the cart.
Do not copy content
Content copying causes multiple web pages with a similar content that makes difficult for the Goggle search engine to identify the appropriate content for the asked query. This decreases the search engine visibility which leads to unnecessary website traffic and finna;y decreases online sale. Moreover, Google has also enrolled out certain algorithms that remove websites with duplicate content.
Increase public trustability with videos
Make demo videos of products you sell in the eCommerce store. Publish it in your store or Youtube. Use keyword-centric titles and details to optimize your videos. These videos not only enter the google results but also in the search engine of YouTube.
Optimize the e-commerce store
Optimize the overview of your products by describing as per the basic information menu of the product in question. You can also change the title of the product to ensure that it is specific and distinctive in comparison with other products.
3. Meta tags/title & URL
A meta/title tag of a page is the most important SEO component for a web page. Although not present on the website, it will display on your browse’s clickable tab on the top and will be used to serve as a title of search results in the form of a blue clickable link.
Title tags are generally written to focus on the purpose of the web page. It should be around sixty characters in length. Using too long title tags, words more than sixty characters may shorten off by the Search Engine Results Page(SERP) that may potentially remove the important words for the view of the web user. However, if the title is too short, the Meta description won’t be visible on your website. It is better to use Google SERP optimization tool to make your title tags and meta descriptions before placing on your e-commerce website.
Organize your product URLs in such a way that it assures the customers that they have reached the correct website. It also potentially lists your website in the Search Engine Results Page(SERP). Moreover, properly optimized URLs will increase Pay-Per-Click advertising where product URLs are predominantly displayed. It is better to avoid punctuation mistakes in URL that will result in unwanted dashes and confusing URL.
4. Writing blogs
Write blogs in an effective way for your eCommerce website in a way to establish your site as an industry. This not only builds your website’s topical relevance, both of which will boost SEO.
Choose a blogging podium
The commonly known blogging websites are WordPress & Blogger. WordPress gives greater customization options and many find it easier to use and navigate whereas Google-owned Blogger is a bit more restricted for initial use, however when approved you can come down to your personal preference.
Regular blogging keeps your eCommerce store updated with new information. Most importantly, it promotes your store to mark your presence among the customers. You must ensure that your blog delivers useful information that is relevant to your eCommerce store. It is of no use writing hundreds of blogs that have no relevance to the public needs. Most importantly, it promotes your store to mark your presence among the customers.
Promote your blogs, videos or store related information in social media channels like Facebook, Twitter or Pinterest. Social media channels are a cluster house for people to spend some time, which you can use for your business promotions.
Follow the above steps to optimize your eCommerce website to bring in more traffic for conversion to your customers, that ultimately increases your e-commerce business sales.
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